Get realistic fee ranges across four agency tiers — from freelancers to enterprise shops. Powered by real marketplace data.
Good to Know
Six factors that push fees up or down. Understanding these helps you negotiate smarter.
Regulated industries (healthcare, finance) require compliance expertise that commands higher fees.
Agencies in major metros (NYC, LA, London) typically charge 20-40% more than regional firms.
A simple Google Ads campaign costs differently than a full multi-channel strategy with content.
Award-winning agencies with proven case studies in your vertical will command premium pricing.
Longer commitments often come with lower monthly rates — agencies value predictable revenue.
Custom dashboards, weekly calls, and executive reporting add to the monthly retainer cost.
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